The taste and tradition of Seaport Coffee
is so popular with Texans and so well-respected that the Texas Legislature
submitted a bill to make Seaport the Official Coffee of Texas.
Company began in Beaumont, Texas in 1921 when Charles J. Fertitta, Sr. recognized
the demand for a good quality coffee with a distinctive aroma and flavor.
Mr. Fertitta began with an investment of $1800 and a Ford Model-T truck,
a few pounds of coffee and a one room “shotgun” style shack
in back of the Crescent Market on Magnolia Street in downtown Beaumont.
In 1926, Mr. Fertitta recapitalized the company by forming a partnership
with R. C. Maceo and Joseph S. Serio.
They moved Texas Coffee Company to a larger, more modernized facility
that was better equipped to handle the growing customer base.
The site on Martin Luther King Parkway (previously named Port Arthur
Road) is still the home of Texas Coffee Company. Its corporate offices are
housed there, as well as the manufacturing facilities. Manufacturing equipment
has been updated but a certain nostalgia remains in the old hardwood floors
and exposed steel beam supports, not to mention the exotic aroma of fresh
roasted coffee beans.
Seaport and Texas Coffee
Texas Coffee Company is the manufacturer and distributor of Seaport coffee
and Texas Coffee. Each brand is distinctly different and appeals to different
types of coffee drinkers.
“Seaport Coffee is the coffee that got us where we are, and with
the addition of Texas Coffee, we are focused on the future,” says
company President Carlo Busceme III.
each brand is 100 percent Arabica pure coffee, Seaport and Texas Coffee
are made from a blend of quality beans imported from coffee growing countries
around the world. Seaport is available in five different roasts: dark roast,
between dark and medium roast, medium roast, Founder’s Choice and
decaffeinated. Seaport’s Dark Roast is the heartiest roast
in our line, offering the most complex, full-bodied aroma and classic
taste on the market today. A favorite among traditional coffee-drinkers
in the south! Between Roast combines rich flavor we’re known
for with a sweeter, lighter flair that is desired by many coffee drinkers.
Medium Roast gives you a milder flavor without sacrificing the quality and
taste that is synonymous with the heritage and tradition of Seaport Coffee.
Founder’s Choice offers a single roast coffee that
is superior to the flavor of any of the recognized national brands. This
mild roast provides a smooth, yet robust flavor that has quickly gained
popularity among all types of coffee-drinkers. This roast has often
been described by our customers as the best in our Seaport product
line in terms of overall “scents and senses.” This describes
the alluring scent from a freshly opened bag of Founder’s that
awakens the senses, and the excellent, distinguished taste of purity
within each cup. The distinctive, inviting aroma lets you know
you’re in for a great cup of coffee. Founder’s Choice is the roast that
you’re sure to enjoy not just with breakfast, but especially after meals.
Texas Coffee is a premium roast coffee of 100% Arabica
beans offering the richest, most robust aroma and flavor, even for
the most discriminating coffee drinker. The deep, heady scents introduce
you to a dazzling, almost creamy taste that turns simply drinking coffee
into a luxury. Texas Coffee does not have the bitterness or aftertaste ‘bite’ that
you’ll often find in other select name brand coffees. Texas Coffee pours
onto your palate for a deep, dark taste that allows you to melt into the
experience. A true taste of Texas. Ask for this one by name as this
may be our most select roast yet, and it’s a favorite among holiday
begins shortly after the beans arrive in the warehouse as they are sifted,
separated and thoroughly cleaned to remove foreign matter. They are then
custom roasted to perfection, using different temperatures and lengths of
exposure to produce the various roasts. After roasting, the beans are cooled,
ground and vacuum-packed for the freshest taste. In fact, many people who
became accustomed to the rich taste and then moved away, write that they
can’t find the same quality and freshness in any other coffee and
ask to be shipped their favorite blend. Texas Coffee Company currently ships
to all 50 states.
In recent years, some customers have confused other coffee brands as
having been locally roasted and packaged in the Golden Triangle. The fact
is, only Seaport and Texas coffees are roasted, ground and packaged locally.
Other misconceptions involve people believing that Seaport contains additives
or chicory. Not true! Seaport is guaranteed to be 100 percent pure
coffee with NO additives, fillers or chicory. The pure, true
roasting philosophy still holds solid today. The Arabica beans we choose
produce such a strong excellence and contain such an earthy & classic element, there’s
no artificial flavoring necessary. For years, several other
competing brands have actually boasted their use of chicory & such –
until 2007 when pure beans became a customer demand. So, while
other names are changing formulas and following trends, The Texas Coffee
Company proudly builds on tradition with high-quality at a whopping 100%
– true to taste, true to Texas.
Steak Seasonings, Spices
Seaport’s parent company, Texas Coffee Company, also manufactures
a line of spices under the TexJoy label. Like the coffee, people throughout
the United States and the world request the spices, which are shipped wholesale
to a very loyal clientele. Recently, the
of all spice products has become fully automated with the addition of new
packaging and sealing machines. This equipment allows for the inclusion
of a freshness/tamper resistant seal.
“We feel that this important improvement will make it easier for
us to expand into new markets,” says Busceme. The most popular blend
of spice is TexJoy Steak Seasoning. Other special blends include Special
BBQ Seasoning, Old West Mesquite Shake, Lemon Pepper, Cajun Seasoning, Italian
Seasoning and Old Fashioned Sausage Seasoning. TexJoy and Seaport products
are currently stocked in stores from Houston to Lafayette and Galveston
to Alexandria, Louisiana. In recent years, our products have begun to make
their way into grocery and retail stores as far west as the San Antonio
area, as far north as the Dallas area, and east into Mississippi. TexJoy
products are now available in ALL Academy Sports & Outdoors stores across
the south, including the east coast of Florida and South Carolina. Additionally,
the coffee and spices are served by many well-known food service institutions,
restaurants, delis, meat markets and bakeries across the country. Even champion
chefs and barbeque cooks have carried TexJoy with them from winner’s podiums
to champion stages, too.
Vision for the Future
1999, key leadership management positions were taken over by third-generation
family members. Carlo J. Busceme, III became President along with his first
cousins, Joseph F. Fertitta, Jr. as Vice-President-Secretary-Treasurer and
Donald P. Fertitta as Vice-President-General Manager. The pride and rich
heritage of tradition continues on as this new generation carries Texas
Coffee Company into the 21st century.
With a fresh attitude and renewed commitment to success, there is a new
vision for the next century.
In 2006, the release of two new products quickly gained popularity among
loyal Seaport and TexJoy customers: TexJoy’s Taco Seasoning and TexJoy’s
Texas Steak Shake. December of 2007 marked the first printed labels
of our seasoning that is as heart-healthy as it is tasty: our
all new 50% Less Salt Steak Seasoning.
In early 2009, unveiled our newest Southern French seasoning blend with
the name Herbs du Beaumont . It’s light, flavorful & you’re sure to
love it. It is a hometown Texas take on the popular Herbs du Provence. And
in 2010 we added a new look to a special, custom blend that we’ve perfected
over many years: TexJoy’s Zesty Bar-B-Q Crab and Seafood Seasoning. This
seasoning is now available in select grocery store & is a must for Cajun-style
cooking, particularly BBQ Crabs, stuffed crabs, fried crab balls, boiled
shrimp and – oh yes – frog legs. It’s great for crawfish as well, but our
is specifically designed for that delicacy!
To all our customers, we remain dedicated to this proud heritage of continuing
to offer quality products and excellent services.